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This web page roundupbuildingcenter.com states the following, "RBC - STRIVING TO EXCEED CUSTOMER EXPECTATIONS! The Little Man Business, with Big Customer Service! Shop first at your local Building Center! Roundup Building Center provides personalized service for your construction and remodeling needs at all budget levels." We saw that the webpage also said " Not found in Big Box stores." It also said " Supplies for all your building needs! Out of the 1990 fire that burnt Belle Fourche Building Center, emerged new owners, Doug and Julie Kapsch and a new name. Not found in Big Box stores." The header had roundup building supply as the highest ranking optimized keyword. It is followed by doors, windows, and roofing materials which isn't as ranked as highly as roundup building supply. The next words roundupbuildingcenter.com used was hardware. decking was included but will not be viewed by search engines.